Video Production
New Jersey

When you have an Amazon-based business, you know how important it is that you set your business apart from the others. Having videos available can give your potential consumers that final push they need to make a purchase. A quality e-commerce video will allow them to see the product in action while also giving your business additional legitimacy.

When it comes to moving product, we know you’re really selling a lifestyle and not the merchandise you carry. When you make a video for a product, your goal should be to leave your customer-to-be feeling like your merchandise will make their lives easier. Our team have the experience and skills to provide you with quality e-commerce videos. Show your product in action to catch your consumer’s attention and encourage them to go through with their purchase.

Have you been on the fence about the expense of hiring out for product demo videos? We believe in providing quality while giving you affordable product video. If you aren’t convinced professional e-commerce video is worth the expense, consider the following facts:

• Nearly half of all online shoppers worry their products won’t look the same when they arrive as they do in product images they view prior to purchasing. An e-commerce video can help alleviate any potential concerns your future clients have and allow them to view the product from many different angles.
• One-third of all shoppers prefer to learn about a product while watching a video. If all of the good information about your product is buried in text your audience isn’t reading, you won’t make sales. Go ahead and leave that information up for those who read and capture the part of the audience who doesn’t by using e-commerce videos.
• Nearly 70 percent of shoppers find product demo videos the most helpful type of e-commerce video while shopping online.

Don’t miss out on a large portion of your audience by not having product demo videos loaded and available for viewing. Moving forward with affordable product video with ISA AYDIN can keep you competitive and help your business in Jersey, stand out from the crowd.

Your audience likely spends a good deal of their time on social media. Nothing is easier or more compelling to share than a well-made video. Professional videographers like those in our Jersey-based team can give you a compelling video to encourage likes and shares, increasing your product’s (and your business’) visibility and bringing in additional potential consumers.

You’ll also find these e-commerce videos can be used to build a real voice for your business and add to your branding. It’s one reason to consider doing multiple videos with the same company. Using similar techniques and structures will create brand recognition. Have an existing customer who was happy with their purchase from you and they stumble across a promising product video they recognize as being from your business? You’re one step closer to making another sale.

Testimonial videos are your customers speaking directly to potential customers about their personal experience with you and your business. These videos are filmed like a natural conversation — as if you’re sitting down and chatting with a friend. They’re informal and work to create an immediate rapport with the viewer.

While reviews and recommendations can be great for getting some traction, customer testimonials provide your future clients with this important opportunity to connect with another person. These testimonials can be as persuasive as a recommendation from a trusted friend. As a bonus, it will be easier to reach the segment of your audience who don’t read reviews but will watch a video. 

A successful customer testimonial should be more than just your customer singing your praise. You want your potential clients to really connect with your existing customer base. This means having your customers relate their frustrations prior to working with you. 

You want your customer testimonials to reflect their initial issue and let them talk about what hadn’t worked for them. Chances are the audience will have had a similar experience. When they hear and see other people who have been in the same spot they’re in — and found the solution through the use of your company — you’re one step closer to having a new customer.  

In addition to having your customers talk about their problem and their positive experience working with you, your video should include plenty of footage of the product or service in action. This enables your testimonial video to also function as a product video. Even if your viewer doesn’t drop in for the product video you have, they’ll get to see your business in action. 

They are great for home pages. You’ll also find they’re easier to use for advertising than product review videos. These videos catch a scroller’s attention, and a good customer testimonial can easily gain traction on social media. 

Once you have your testimonial video in-hand and published on the internet, you can also use software to help track its effectiveness. This can give you a better idea of how well your target audience is receiving your product and video. It can even help you decide how to grow your business in the future.  

Not all customer testimonial videos are created equally. That’s one reason why going with a top-quality production company like Isa Aydin Photography is in your (and your business’) best interest.  

Our experienced team of top-level professionals have access to proper equipment and possess the previous project experience needed to ensure your final product is everything it should be. When you work with us to create your customer testimonial video, you’ll find your final product had the following: 

• An easy-to-follow problem and solution arc that shows your business in its best light. 
• Customer-focused filming that doesn’t feel promotional. 
• Unscripted, natural conversations with your authentic customers. 
• High-quality, well-balanced footage that looks professional and “finished”. 

You’ll love the final product, and so will your future customers. Professional testimonial video production with our team can present your business in a polished and professional manner that connects with audiences and brings in greater business. It’s one more way you can set your business apart from all the others out there your audience has access to. 

These videos may also be called homepage videos, overview videos, or conversion videos. These videos should always be short, straight-to-the-point, and engaging. A good explainer video will generally cover four main points:

• The problem: You want your viewer to immediately identify with the problem your business can solve.
• The solution: Don’t leave your viewer guessing what might help solve their issue — provide them with a solution they can use.
• Your business’ features and benefits: Lay out all the good your business can do for your viewers.
• How your business ties into the previously mentioned solution: This is where you tie your presentation together, showing how the features and benefits of your business can provide your clients with the solution to the problem they’ve been facing.

Your explainer video can be traditional or highly stylized. Many companies choose animated explainer videos. Animated videos can cut down on costs and have a quick turn-around time.

Just make sure your instructional video leaves your audience knowing exactly where your business stands and achieves the above goals.

You’re likely working within a finite budget and may be wondering if the expense of an explainer video is really worth it. The short answer is yes, you really do need this kind of video and it really is worth it.

Explainer videos give you a great opportunity to begin branding your company. The style and script you go with should be highly representative of your brand. Choose to use language and images consistently throughout all of your platforms (including your marketing materials, webpage, social media pages, and tutorial videos) so your business can have immediate brand recognition.

These visual and auditory clues for your audience can lead to more sales while building ongoing relationships and trust with your current and future customers.

Another benefit of using a video-based explanation of your business? It’s a great alternative for those viewers who are mindlessly scrolling. They may not be interested in reading an “About Us” blurb but are more than willing to sit through an entertaining video.

This is especially the case if your viewer hasn’t been actively looking for your business or product, but happens to stumble across the video. They may find they have more of a need for your business than they’d previously needed.

You’ll also find this style of tutorial video is highly shareable. In the right hands, a well-done explainer video can easily become a viral sensation, giving your business the limelight it deserves.

When it’s time to settle on a professional to make your new video, you don’t want to cut any corners.

After all, this video is going to represent your business. You want the final result to look polished, to contain all the pertinent information it needs. You also want to pull in your audience and make them new clients. A great quality explainer video can do all of that and more, and our experienced staff can help you achieve that.

Contact us today to discuss your plans and your goals to put together a custom plan that suits your needs. Your individual business needs and goals will help dictate what your video will look like. We can talk with you about your future target, providing you with an affordable and professional explainer video.

You should use these videos to maintain contact and connections with your customer base. If you already have a strong base, branded video content keeps your clients engaged. And if you’re still building your clientele, these videos are a great way to start generating connections.

Branded videos can be shared on your website, on your social media channels, and anywhere you’d like to boost engagement. Who knows, if you get the angle and the content right, your branded video might even go viral!

We know how to showcase your company and brand in the best possible light and get the hits and clients rolling in. Our team of dedicated photographers and videographers are branded video production specialists. Get in touch with us today to set up an appointment or have a chat with one of our experts to find out how we can help you deliver your message.

The name says it all really, these videos are short media clips specifically designed to be shared on social media networks. Their purposes are diverse and include boosting customer engagement, turning prospects into buyers, selling items, and entertaining your clientele.  

When used correctly, and when well-produced by a reputable media producer with proven results, social media videos are one of the most powerful ways in which businesses can communicate with audiences.  

The best bit is that social media clips can be shared on your other marketing channels, including as website videos, YouTube videos and just about anywhere you’d like to share them! 

Often short but punchy, social media videos boost your brand’s online presence in a fun and authentic way. Did you know that social media clips are specially designed for the interactive networks they will be posted to? The beginnings of these videos are crafted in such a way that viewers want to stay engaged.  

We format our social media videos so that they are optimised for mobile and web viewing, meaning all viewers and prospects can enjoy your high-quality messages.  

Here’s an important fact: social media videos generate a whopping 1200 percent more shares than written and image based content put together. And when user share your message or otherwise engage with it, their friends and followers are exposed to your brand too. 

Social media channels have really provided a boon to savvy business owners who have valuable messages to share with their clientele. Because of the nature of social media, algorithms note which posts users engage with and feed that info back to that user’s own social network. 

Each time a user likes, comments, or shares on one of your social media videos, your brand gains organic, free outreach. And that’s certainly something to cheer about, in our opinion! 

However, it’s important to keep your social media content light and digestible–people use social media to be entertained and to connect, not to be bogged down by ads. 

Good social media videos are fun and entertaining, not overtly sales focused. As people are now exposed to more ads than ever before thanks to the advent of newer technologies, ad fatigue is a very real concern. 

The trick is to get your message across and expose consumers to your brand without hard sales techniques or hackneyed expressions. 

Instead, use your social media clips to humanize your business and staff, show off your fun side, and subtly build brand awareness.  

YouTube is one of the world’s most popular social sharing platforms. With well over 1.8 billion users per month, not having a proper presence on this platform could be doing your business some serious harm. 

Our production team helps businesses like yours create sharable, engaging, and targeted YouTube videos. We produce YouTube videos that not only help you sell your goods and services but also communicate with your desired audience.  

Our in-house marketing experts know what kind of content works on YouTube and what doesn’t. To stand out from the competition in New Jersey and New York, you need authentic YouTube videos that speak directly to the people you want to talk to.  

Whether you want to create YouTube videos, website videos, or a series of social media videos, we are here to help. Our team of experienced videographers in New Jersey have the know-how needed to take your engagement levels from zero to hero.