Testimonial videos are your customers speaking directly to potential customers about their personal experience with you and your business. These videos are filmed like a natural conversation — as if you’re sitting down and chatting with a friend. They’re informal and work to create an immediate rapport with the viewer.
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Running a successful business means doing two things: connecting with your audience and providing the service you promise. If you have the second piece down but struggle with the first, you may be interested in better engaging with your prospects through customer testimonial videos.
Our Jersey-based video production serves entire New Jersey, Brooklyn, Queens, Manhattan, New York.
If you’ve been on the fence about using customer testimonials, there’s no reason to keep putting it off. With our video production team in New Jersey at the wheel, you can be assured that your final product will be exceptional — while also being affordable.
What are customer testimonial videos?
While reviews and recommendations can be great for getting some traction, customer testimonials provide your future clients with this important opportunity to connect with another person. These testimonials can be as persuasive as a recommendation from a trusted friend. As a bonus, it will be easier to reach the segment of your audience who don’t read reviews but will watch a video.
Customer testimonial video production
A successful customer testimonial should be more than just your customer singing your praise. You want your potential clients to really connect with your existing customer base. This means having your customers relate their frustrations prior to working with you.
You want your customer testimonials to reflect their initial issue and let them talk about what hadn’t worked for them. Chances are the audience will have had a similar experience. When they hear and see other people who have been in the same spot they’re in — and found the solution through the use of your company — you’re one step closer to having a new customer.
In addition to having your customers talk about their problem and their positive experience working with you, your video should include plenty of footage of the product or service in action. This enables your testimonial video to also function as a product video. Even if your viewer doesn’t drop in for the product video you have, they’ll get to see your business in action.
How to use customer testimonials
They are great for home pages. You’ll also find they’re easier to use for advertising than product review videos. These videos catch a scroller’s attention, and a good customer testimonial can easily gain traction on social media.
Once you have your testimonial video in-hand and published on the internet, you can also use software to help track its effectiveness. This can give you a better idea of how well your target audience is receiving your product and video. It can even help you decide how to grow your business in the future.
What goes into our customer testimonial video?
Not all customer testimonial videos are created equally. That’s one reason why going with a top-quality production company like Isa Aydin Photography is in your (and your business’) best interest.
Our experienced team of top-level professionals have access to proper equipment and possess the previous project experience needed to ensure your final product is everything it should be. When you work with us to create your customer testimonial video, you’ll find your final product had the following:
- An easy-to-follow problem and solution arc that shows your business in its best light.
- Customer-focused filming that doesn’t feel promotional.
- Unscripted, natural conversations with your authentic customers.
- High-quality, well-balanced footage that looks professional and “finished”.
You’ll love the final product, and so will your future customers. Professional testimonial video production with our team can present your business in a polished and professional manner that connects with audiences and brings in greater business. It’s one more way you can set your business apart from all the others out there your audience has access to.
Designing the right testimonial video for your business
We believe in creating the perfect custom plan for all of its customers. Testimonial videos can be shot on-site or in-studio depending on your products and your business’ needs.
Your video production timeline will vary, depending on your product and business needs. Contact us today to discuss exactly what you’re looking for. We will create a customer testimonial video plan that suits your business and your budget.